By Sally Fallon Morell
While US health officials continue their knee-jerk opposition to raw milk, European sales of fresh raw milk by vending machine are growing by leaps and bounds. Several versions are pictured below. The sign on the truck says Latte fresco crudo di giornata (Fresh raw milk daily). The raw milk dispenser is in the lower right hand corner of the truck body, next to the cab. Note the model pictured in the lower right—it’s painted with a cow and green pasture and placed next to a soft drink vending machine! The model shown in the middle is used in schools! We need these vending machines here—even if only on farms. They completely relieve the farmer of having to bottle his milk—the consumer brings the containers and fills them with a punch of a button. For more information (in Italian) visit http://www.prometea.it/?service=latteria.
This article appeared in the Spring 2008 edition of Wise Traditions, the quarterly journal of the Weston A. Price Foundation.